A worthwhile idea & strategy
is where all the beauty begins.
Hi, my name is Dominik and I live in Vienna, working in media & marketing since 2007. Employed and also operating my own small business.
Open for opportunities to do great work.
My story:
I have been passionate about media and technology from a young age, ever since I was introduced to computers and computer games, as well as my dad's musical tastes, which included Pink Floyd and experimental electronic music from the 80s. As a teenager, I attended "die Graphische," where I focused on photography and multimedia, while also pursuing my interests in music production, particularly modular synthesis, photography, and digital projects.
During my 20s, I was actively involved in the Austrian indie/newcomer electronic music scene, photographing events as part of the organizing team "beatmaker sessions" and DJing and VJing at various locations, including Fluc, Celeste, Novomatic Forum, and Schikaneder. I also photographed music acts at concerts and for album covers. For several years, I produced content for Coca-Cola Company Austria's social media channels as part of a team of creatives working for VIRTUE/VICE.
My experience as the lead creative art director from 2012 to 2015 at the Austrian startup whatchado taught me the importance of a profession and calling in business in one's personal life. This realization helped me understand the significance of building a well-adjusted life.
From 2016 to 2025, I've gained extensive experience in media production and leading teams as an Senior Art Director. My expertise ranges from print to digital, and includes a variety of skills such as campaign creation, branding, corporate design, brand management, strategy development.
I believe that strategic thinking is crucial to the success of any project, and that reflecting on thoughts and ideas is integral to the creative process. I have worked in various industries, including startups, e-learning, automotive, food, public service, business services, transportation, and commercial advertising. I approach each project with enthusiasm and a desire to create impactful, user-centered work that is measurable.
03/2016 – 03/2025
CIDCOM WERBEAGENTUR
Senior Art Director / Strategy / Team Lead
What: Digital, Concept, Branding, CI/CD, Product/Packaging Design, Campaigns (Ads, Websites/UI/UX, gwds, Print OOH, TV, Design Consultancy, Location/POS-Branding
Clients: Therme Laa - VAMED Vitaly World - HERKA Frottier - AIHAI Talc - café+co - Cashpoint - Clarins - Crowe - Gerstner - Kammer der Architekten und Ingenieurskonsulenten W/NÖ/BGLD - KAPO - Kultur-Betriebe Burgenland - Kwizda - Lenikus Hotels - Motto Catering (Ball seasons brandings 2017-2019, Business Christmas Events (A1, Novomatic, Post), ECR, etc) - Naber Kaffee - Raiffeisenbank - ROCHE - SIGNA Holding - Stadt Wien - Telos Law - Tierschutz Austria - Vienna Business Districts - Wirtschaftsagentur - WKO - WKW - KWP - Wiener Einkaufsstraßen - Wojnar’s Wiener Leckerbissen - You Will Like It Group - Zeller Privatstiftung – Haydhof - Jailshop - Sartorio Vienna - Wiener Stadtwerke - REWE / ADEG - Hotel Goldene Spinne
SINCE 2014
SELF-EMPLOYED EPU/BUSINESS
Art Direction | Strategy | Photography
since 2014 I'm working on a range of selected clients. Most of them are small and medium-sized enterprises (SMEs) (german: KMUs) in the field of culture, art and entertainment.
dominikvsetecka.com
12/2012 – 12/2015
WHATCHADO
Art Direction | UI & UX
Art Direction, Corporate Design, Website UX/UI, App UX/UI, Photography, Print, Digital
07/2007 - 11/2012
CREATE.AT
Creative Designer / Junior AD / AD
selected clients I've work for:
AUDI (interactive e-learning plattform +10k users), Bank Austria (media-productions internal communications, management board roadshow production), BAWAG PSK (media-productions for internal communications), Erste Bank (media-productions for internal communications), Wirtschaftsblatt (event design, animations), ÖBB (website UI/UX oebb.at and online ticket-shop), Flughafen Wien Werbung (interactive website for ad placement), GROHE (B2C website ordering system), HEAD (Campaign landing page and print), Tyrolia (website), Nestlé (interactive campaign landing page), A1, Orange (One), Silhouette, EMCO
Photographic publications:
VICE, Fluc, MQ, Impulstanz, Beatmaker Sessions, Coca Cola, Wiener Stadtwerke, Naber Kaffee, Lenikus Hotels, Hotel Sans Souci, The Gap Magazin, derStandard, WirtschaftsBlatt, Futurezone, trendingtopics, News, Kronen Zeitung, Heute, INFOSCREEN Austria, DiePresse, BAWAG P.S.K, Austrian Music Export, Opinion Leaders Network (leadersnet), Music Austria, Salzburger Nachrichten, SOCIETY Magazin, Huffington Post, ots, Radio Energy Wien
Austria | Vienna @ 2025
Dominik Vsetecka
Art Direction for brand identities with strategy in mind.
Photography with stories in focus.