A worthwhile idea & strategy
is where all the beauty begins.

Hi, my name is Dominik and I live in Vienna, working in media business since 2007. Employed and also operating my own business.
Open for opportunities to do great work.

My story:

I have been passionate about media and technology from a young age, ever since I was introduced to computers and computer games, as well as my dad's musical tastes, which included Pink Floyd and experimental electronic music from the 80s. As a teenager, I attended "die Graphische," where I focused on photography and multimedia, while also pursuing my interests in music production, particularly modular synthesis, photography, and digital projects.

During my 20s, I was actively involved in the Austrian indie/newcomer electronic music scene, photographing events as part of the organizing team "beatmaker sessions" and DJing and VJing at various locations, including Fluc, Celeste, Novomatic Forum, and Schikaneder. I also photographed music acts at concerts and for album covers. For several years, I produced content for Coca-Cola Company Austria's social media channels as part of a team of creatives working for VIRTUE/VICE.

My experience as the lead creative art director from 2012 to 2015 at the Austrian startup whatchado taught me the importance of a profession and calling in business in one's personal life. This realization helped me understand the significance of building a well-adjusted life.

Since 2016, I've gained extensive experience in media production as an Art Director. My expertise ranges from print to digital, and includes a variety of skills such as campaign creation, branding, corporate design, brand management, strategy development and team leadership.

I believe that strategic thinking is crucial to the success of any project, and that reflecting on thoughts and ideas is integral to the creative process. I have worked in various industries, including startups, e-learning, automotive, food, public service, business services, transportation, and commercial advertising. I approach each project with enthusiasm and a desire to create impactful, user-centered work that is measurable.



Senior Art Director / Strategy / Team Lead

CIDCOM Werbeagentur since 03/2016

What: Concept, Branding, CI/CD, Product/Packaging Design, Digital / Analog Campaigns (Ads, Websites/UI/UX, gwds, Print OOH, TV, Design Consultancy, Location/POS-Branding as well as all the "basics" like storyboarding, photoshootings, retouching, planning..

Projects I'm working on or had worked on: Therme Laa - VAMED Vitaly World - HERKA Frottier - AIHAI Talc - café+co - Cashpoint - Clarins - Crowe - Gerstner - Kammer der Architekten und Ingenieurskonsulenten W/NÖ/BGLD - KAPO - Kultur-Betriebe Burgenland - Kwizda - Lenikus Hotels - Motto Catering (Ball seasons brandings 2017-2019, Business Christmas Events (A1, Novomatic, Post), ECR, etc) - Naber Kaffee - Raiffeisenbank - ROCHE - SIGNA Holding - Stadt Wien - Telos Law - Tierschutz Austria - Vienna Business Districts - Wirtschaftsagentur - WKO - WKW - KWP - Wiener Einkaufsstraßen - Wojnar’s Wiener Leckerbissen - You Will Like It Group - Zeller Privatstiftung – Haydhof - Jailshop - Sartorio Vienna - Wiener Stadtwerke - ADEG


SINCE 2014

Art Direction | Strategy | Photography

since 2014 I'm working on a range of selected clients. Most of them are small and medium-sized enterprises (SMEs) (german: KMUs) in the field of culture, art and entertainment.


2012 - 2015

Art Direction | UI & UX

Art Direction, Corporate Design, Website UX/UI, App UX/UI, Photography, Print, Digital


2007 - 2012

Creative Designer / Junior AD / AD

selected clients I've work for:
AUDI (interactive e-learning plattform +10k users), Bank Austria (media-productions internal communications, management board roadshow production), BAWAG PSK (media-productions for internal communications), Erste Bank (media-productions for internal communications), Wirtschaftsblatt (event design, animations), ÖBB (website UI/UX oebb.at and online ticket-shop), Flughafen Wien Werbung (interactive website for ad placement), GROHE (B2C website ordering system), HEAD (Campaign landing page and print), Tyrolia (website), Nestlé (interactive campaign landing page), A1, Orange (One), Silhouette, EMCO


Photographic publications:

VICE, Fluc, MQ, Impulstanz, Beatmaker Sessions, Coca Cola, Wiener Stadtwerke, Naber Kaffee, Lenikus Hotels, Hotel Sans Souci, The Gap Magazin, derStandard, WirtschaftsBlatt, Futurezone, trendingtopics, News, Kronen Zeitung, Heute, INFOSCREEN Austria, DiePresse, BAWAG P.S.K, Austrian Music Export, Opinion Leaders Network (leadersnet), Music Austria, Salzburger Nachrichten, SOCIETY Magazin, Huffington Post, ots, Radio Energy Wien

Austria | Vienna @ 2023
Dominik Vsetecka
Art Direction for brand identities with strategy in mind.
Photography with stories in focus.

Follow me wherever you are.

Austria | Vienna @ 2023
Dominik Vsetecka
Art Direction for brand identities
with strategy in mind.

Photography with stories in focus.

Let's work together.

Follow me wherever you are.