Sometimes its not easy to set a direction for you brand as it’s also necessary to re-check every now and then if your strategy still meets your goals like the right target groups, planning goals, storytelling, gamification, the visual aspect of your products or mood you want to spread. Acting proactively rather than reactively and taking initiative to look for possible ways to improve the brand is the key to stay on top of every marketing agenda. Sounds easy in theory and often it’s as easy as to hire someone (like me) with an outside-view of things to get some clarity in your business.
In some cases staying in the background for a while at some specific moments helps loosen the tension while working on important questions or settings. I'm confident with the idea, that positive energy inspires confidence in everyone around and by carefully trying to understand all different mindsets is important to success. Not only will a project stay positive in our minds with that afterglow we love like after day on the beach.
I'm born 1986 in Vienna and studied at die Graphische – with a total of more than 15 years of work-experience split in e-learning business, the austrian startup-scene and lately more than 6 years in an 360° full-service advertisement agency I've collected knowledge in different aspects of media-production, strategic concepting and art direction for a multitude of brands and people. If I think I can't satisfy all goals on a project I'm happy to recommend and work with freelancers from my creative-network.